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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Linear Regression
B) Quantile Regression
C) Decision Tree Regression
D) Polynomial Regression

2. What does the Product Demographic Affinity Profile (PDAP) Index measure?

A) The strength of a demographic group's preference for a product or category compared to the general population.
B) The likelihood of a product succeeding in a new market.
C) The percentage of a product's sales within a specific region.
D) The total sales of a product to all demographic groups.

3. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.

4. Which of the following most accurately describes incremental contribution?

A) The additional category volume from adding a particular item.
B) The volume to be expected when adding an item to a category.
C) The additional item volume realized from the addition of an item.
D) None of these describe incremental contribution.

5. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Predictive
B) Prescriptive
C) Descriptive
D) Generative

Solutions: