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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Activation and Data Usage | - Audience activation workflows - Integration with marketing channels |
| Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
| Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
| Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)
A) The campaign did not have labels associated with it.
B) The campaign priority was not set.
C) The IDs Delivered section was not configured.
D) The campaign did not have a set end date.
E) The campaign status was set to Idle.
2. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?
A) Audiences API
B) Ping API
C) Pixel URL API
D) User Data API
E) Taxonomy API
3. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
A) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
4. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?
A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
C) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
D) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
E) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
5. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?
A) The data from the tag will be available after 24 hours in the Provider Inventory Report.
B) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available after 48 hours in the Provider Inventory Report.
D) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
E) The data from the tag will be available immediately in the Provider Inventory Report.
Solutions:
| Question # 1 Answer: B,E | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |



