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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Content Creation and Delivery | - Dynamic content and personalization - Email Studio and content builder usage - Templates and AMPscript basics |
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Subscriber and Data Management | - Subscription management and preferences - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions |
| Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?
A) Incorrect Sending Relationship
B) Two fields with ''Email Address data type
C) Failure to choose the send classification
2. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
A) Send Preview
B) Test Send
C) Content Detective
3. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
A) Under user permissions, select limited template access.
B) Configure Content Blocks to only be usable within approved templates.
C) Configure restrictions within a Content Area for approval block types
4. Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?
A) Auto Suppression List
B) Global Unsubscribe List
C) Triggered Send Managed Lists
5. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
A) Sender Authentication Package
B) Send Throttling
C) Einstein Engagement Frequency
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |
