The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
Marketing-Cloud-Consultant Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:
1. Discovery: 15%
- Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
- Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
- Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
- Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
2. Conceptual Design: 12%
- Given a customer scenario, determine the factors to consider when scaling the solution.
- Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
- Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
- Articulate how data construct will drive one-to-one messaging and content.
- Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
- Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
- Explain the purpose of IP Warming and make a recommendation based on customer needs.
3. Marketing Cloud Connect: 6%
- Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
- Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
- Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
4. Account Configuration: 10%
- Given a scenario, troubleshoot issues regarding Reply Mail Management.
- Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
- Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
- Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
5. Reporting: 5%
- Summarize Send Logs, including when/why to use it and how to create and manage.
- Explain how the information in data views and tracking extracts are accessed.
- Compare and contrast standard reports, data views, and tracking extracts.
6. Data Design: 12%
- Understand available data types, retention, and template options when building a data extension.
- Understand the implications of a system being database of record.
- Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
- Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
- Given a customer scenario, recommend the appropriate import method with lists or data extensions.
7. Automation: 8%
- Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
- Compare and contrast triggered and scheduled interactions.
8. Email Build: 7%
- Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
- Understand the required steps to build, test, and deploy an email based on customer requirements.
- Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
- Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
9. Contact Builder: 15%
- Explain the role and capabilities within Contact Builder.
- Understand how cardinality impacts data modeling.
- Summarize how to use Data Designer to incorporate data source into Contact Builder.
- Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
10. Journey Builder: 10%
- Compare and contrast automation tools, such as Journey Builder and Automation Studio.
- Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
- Explain the requirements for and the methods by which a contact can enter a Journey.
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Who should take the Marketing-Cloud-Consultant exam
The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Architecture | 16% | - Requirements gathering and analysis - Long-term solution maintainability and scalability - Solution design and architecture planning - Data and segmentation strategy design |
| Topic 2: Account Configuration | 12% | - Mobile Studio configuration and features - Sender authentication and deliverability management - Account hierarchy and business unit setup - User roles, permissions and security settings |
| Topic 3: Integration | 20% | - Extension products and integration solutions - Integration with Salesforce CRM and external systems - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
| Topic 4: Automation | 20% | - Complex automation scenarios and best practices - Scheduling and monitoring automations - Journey Builder design and implementation - Automation Studio activities and workflows |
| Topic 5: Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships - Data import, export and transformation - Reporting, tracking and data views - Contact configuration and identity management |
| Topic 6: Messaging | 11% | - Content personalization and dynamic content - Cross-channel messaging strategy - Message delivery and optimization - Email, SMS and push message design |



