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GCCC Strategic Communication Management Professional Sample Questions:
1. A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?
A) Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.
B) Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
C) Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.
D) Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.
2. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?
A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Aggressively push back against criticism.
C) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.
D) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
3. You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:
A) Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.
B) Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.
C) Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
D) Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.
4. What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?
A) Consistency with company values
B) Using appropriate channels
C) Timing of a response
D) Alignment with business goals
5. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:
A) strategic content in all our communications.
B) procedural instructions in all our communications.
C) legal choices in all our communications.
D) accurate graphics in all our communications.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: C |



