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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup and Administration | 20% | - Compliance and data governance - User roles and permissions - Account and workspace configuration |
| Topic 2: Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery - Customer journey design - Reporting, analytics and optimization |
| Topic 3: Interaction Studio Fundamentals | 20% | - Platform navigation and interface - Core capabilities and use cases - Solution overview and architecture |
| Topic 4: Audience Segmentation and Personalization | 20% | - Audience builder and segmentation logic - Rule-based and Einstein-powered decisioning - Content creation and personalization rules |
| Topic 5: Data Integration and Management | 25% | - Sitemap configuration - Data sources and identity resolution - Integration with Salesforce and Marketing Cloud |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. Which two successs metrics can a company achieve with IS their web channel?
A) Increase in revenue
B) Increase in conversion rate
C) Increase in first time visitor
D) Increase in organic search ranking
2. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
A) The agent uses a customized next best offer widget powered by the interaction studioconnector
B) Use machine learning to serve product/ content recommendations in email sent by your ESP
C) Leverage service cloud to inform IS in real-time
D) Manually sync data from Interaction studio to service cloud
3. How often is the Event Stream report refreshed?
A) Every hour
B) Every 30 Minutes
C) Every 15 Seconds
D) Every Day
4. ETL feeds must follow explicit specifications and requires which type of file format?
A) CSV
B) JSON
C) Binary
D) TextDocs
5. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A) Manual segment ETL
B) External email campaign events ETL
C) ProductETL
D) Transaction ETL
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: B |
