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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Product Features and Differentiation | - Dashboards, reporting, and analysis capabilities - Integration with IBM data and analytics ecosystem |
| Topic 2: Competitive Positioning | - IBM differentiators in BI and analytics space - Comparison with other BI tools in the market |
| Topic 3: Sales Scenarios and Customer Engagement | - Identifying customer needs and mapping solutions - Solution positioning and objection handling basics |
| Topic 4: IBM Cognos BI Product Overview | - Positioning within IBM analytics portfolio - Core capabilities of IBM Cognos BI suite |
| Topic 5: Customer Value and Business Use Cases | - Business intelligence and reporting scenarios - Enterprise decision-making value proposition |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. What is NOT a major advantage that IBM Cognos BI products have over the competition?
A) Promotion of self-service.
B) Ability to build and automate business processes.
C) Ability to consume information in a variety of formats, languages, and devices.
D) Consistency and accessibility from a wide range of data sources across the entire organization.
2. What is the major weakness of competing enterprise business intelligence solutions?
A) Limited implementation resources.
B) Poorly rated by industry analysts.
C) Narrow and limited BI coverage.
D) Patched and stitched architectures.
3. A company has issues with the query performance of their company's current BI system. Which feature of IBM Cognos BI best addresses this pain point?
A) In-memory Processing
B) Real-time Monitoring
C) Simply Systems Management
D) Accelerated Model Design
4. What is a key question to ask an IT manager when selling IBM Cognos BI?
A) Do you have a difficult time meeting the needs around information requests?
B) Can you describe how you analyze information to make decisions?
C) Do you currently rely on spreadsheets for reporting?
D) How long do quarterly budgeting and forecasting processes take?
5. A company is looking to improve their team decision-making through collaboration and collective intelligence.
Which feature of IBM Cognos BI best meets this requirement?
A) IBM SPSS integration
B) IBM OpenPages integration
C) IBM Connections included
D) Active Report authoring
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: C |
