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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 2: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 3: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 4: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 5: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 6: Analytics and Reporting | 10% | - Marketing performance analysis
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
You are creating a commercial email marketing message.
What must be present in the message body before you can send the message?
- A. Subscription Center plug-in
- B. view as Web Page plug-in
- C. Forward to a Friend plug-in
- D. landing page link
You need to import 100 client contacts from a Microsoft Excel workbook (.xlsx file) into Microsoft Dynamics Marketing.
What should you do?
- A. Save the workbook to your computer in its current format and then import the contacts from the workbook.
- B. Save the workbook to your computer as a text (.txtj file and then import the contacts from the text file.
- C. Save the workbook to your computer as an XPS Document (jcps file) and then import the contacts from the saved file.
- D. Save the workbook to your computer as an OpenDocument Spreadsheet (.ods file) and then import the contacts from the saved file.
You create a new result type in the Campaign Performance Dashboard of Microsoft Dynamics Marketing.
How many Campaign Performance Dashboard columns does the new result type have?
- A. 2
- B. 4
- C. 3
- D. 1
You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?
- A. It changes to In Process unless an approver previously set the status.
- B. it remains the same until manually updated by the requester.
- C. It changes to Reviewed by All.
- D. It changes to Completed
Which action posts an expense to the associated general ledger account in Microsoft Dynamics Marketing?
- A. submitting a purchase order
- B. submitting an expense
- C. printing a check
- D. submitting an estimate
