C-C4HMC92 Dumps - Grab Out For [NEW-2021] SAP Exam
C-C4HMC92 Exam Dumps PDF Guaranteed Success with Accurate & Updated Questions
SAP C-C4HMC92 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Integration and Data Upload 8% - 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
|
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Extensibility 8% - 12% | Explain varous extensibility options and ways to implement them
|
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Onboarding and getting started 8% - 12% | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
|
| Analytics and Reporting < 8% | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
|
| Administration Tasks 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
|
| Segments, Campaigns and Journeys > 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions,suppression rules and marketing areas. |
| Lead and Accound Based Marketing < 8% | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
NEW QUESTION 27
What action automatically triggers a snapshot of a dynamic target group in SAP Marketing Cloud?
- A. A campaign is executed
- B. A snapshot analysis is opened
- C. A campaign is approved
- D. A target group is assigned to a campaign
Answer: A
NEW QUESTION 28
When would you implement the Approval function in SAP Cloud for Customer? (Select 2)
- A. You want an administrator to activate a custom business object
- B. You want another user to review a business object before it is processed further
- C. You want to define multiple review steps for the same business object
- D. You want to define multiple review processer for the same business object
Answer: B,C
NEW QUESTION 29
In a given business scenario, the priority of the information based on data received from a landing page is higher than the priority of the data received from SAP CRM. What app allows you to priorize the information?
- A. Marketing Extensibility
- B. Communication Arrangements
- C. Segmentation Configuration
- D. Manage Your Solution
Answer: D
NEW QUESTION 30
What are some features of the Marketing Cloud integration inbound integration with social media?
- A. Sentiment engagement analysis
- B. All of these
- C. Load and analyze social media data from Facebook and Twitter
Answer: B
NEW QUESTION 31
Select the last step in creating a Custom CDS view
- A. Select a data source that should be used as a primary data source
- B. Define the name and the description of the new custom view
- C. Assign the mapping fields of the associated data sources to the fields of the primary data source
- D. Expose the custom CDS view as OData service for external usage
Answer: B
NEW QUESTION 32
What can you do with the Add Custom View App in SAP Marketing Cloud? (3)
- A. Import analytic views that are modeled in an SAP HANA system
- B. Import the calculated views that are modeled in an SAP HANA system
- C. Import scripted vies that are modeled in an SAP HANA system
- D. Export standard or custom Business Object tables to an SAP HANA system
- E. Export an existing graphical calculation view along with the associated views and tables
Answer: B,D,E
NEW QUESTION 33
SAP Marketing Cloud is a private ABAP Cloud Platform
- A. Incorrect
- B. Correct
Answer: A
NEW QUESTION 34
What is not an variants of the Google Ads and Google Campaign Manager Campaigns business scenario
- A. None of these
- B. Create Google Ads Campaigns.
- C. Assign Google Ads Campaigns.
- D. Assign Google Campaign Manager Campaigns.
Answer: A
NEW QUESTION 35
What interaction contact type do you use when you map an individual customer in SAP Cloud for Customer to SAP Marketing Cloud?
- A. Corporate account
- B. Consumer
- C. Contact
- D. Business partner
Answer: D
NEW QUESTION 36
Why would you enable the persistence of the predictive model?
- A. To indicate the quality of the model fit
- B. To save the score in profiles and use it in segmentation
- C. To define more than one rule
- D. To save results for a certain time
Answer: D
NEW QUESTION 37
Who can create a predictive model for external scores in Predictive Studio
- A. Marketing administrators only
- B. Business analysts only
- C. business analysts and marketing administrators
Answer: C
NEW QUESTION 38
Your customer wants to integrate consumer master data from multiple source systems with different data quality. What should you do to ensure that the most reliable data sources are given preference when the best record is built in SAP Marketing Cloud?
- A. Load the more reliable data source before other ones
- B. Configure the priority for each Origin of Contact ID
- C. Set up a communication medium for each source system
- D. Make sure the source system is sending the Validation Status attribute
Answer: B
NEW QUESTION 39
You want to load your contacts from SAP CRM, SAP Commerce and Facebook into SAP Marketing Cloud.
Based on the assumptions below, what would be your setup?
- On Facebook, a customer can have multiple profiles.
- Facebook is the least trustworthy source of information.
- A. Facebook > Priority 4, one per contact = "
- B. Facebook > Priority 3, one per contact = X
- C. Facebook > Priority 2, one per contact = "
- D. Facebook > Priority 1, one per contact = X
Answer: A
NEW QUESTION 40
How do you assign a custom field to be used in Segmentation?
- A. In the Marketing Extensibility App > Assign to Segmentation, add the field to the accurate Business Context and Segmentation Object
- B. In the Custom Fields and Logic App, edit your custom field, enable Segmentation Usage in Uls and Reports
- C. In the Marketing Extensibility App > Assign to Segmentation, set the field visible for the accurate business ^ Context and Segmentation Object
- D. In the Custom Fields and Logic App, edit you custom field, select the accurate Segmentation Object in Business Scenarios
Answer: C
NEW QUESTION 41
What are the 5 main features of the SAP Marketing Cloud?
- A. Aligning/Orchestrating Marketing and Sales efforts. Ex. Marketing triggering a campaign that engages Sales (through leads or tasks)
- B. Building experiences based on specific contact preferences to engage them
- C. All of these
- D. Identifying high-value accounts
Answer: C
NEW QUESTION 42
What are the prerequisites for including product recommendations in campaign? (2)
- A. Algorithms must NOT be optimized
- B. Communication medium in the scenario must be email
- C. Products must be uploaded to your system
- D. Generation refresh rate must be less tan 24 hours
Answer: B,C
NEW QUESTION 43
For which extensions do you need to maintain a business context? (2)
- A. Custom field
- B. Custom business object
- C. Custom view
- D. Custom logic
Answer: A,D
NEW QUESTION 44
What technology components is SAP Marketing Cloud based on?
- A. SAP Fiori, SAP Cloud Platform, SAP HANA
- B. SAP Fiori, SAP Netweaver, SAP Delta Warehouse
- C. SAP Fiori, SAP Netweaver, SAP HANA
- D. SAP Portal, SAP Netweaver, SAP Cloud Analytics
Answer: C
NEW QUESTION 45
Which activities can you perform within the Marketing Extensibility app? (2)
- A. Extend application jobs
- B. Manage software colleciton
- C. Create custom analytical queries
- D. Export table definition
Answer: B,D
NEW QUESTION 46
What task can you perform in the Production System?
- A. Performing user acceptance tests
- B. Creating custom Business Objects
- C. Changing the configuration via Manage Your Solution
- D. Assign business roles to the users
Answer: D
NEW QUESTION 47
Your customer wants to delete consumer information from SAP Marketing Cloud that was collected via one specific source system. Consumer information from other sources can remain in the Best Record in SAP Marketing Cloud. Which application jobs do you need to execute? (2)
- A. Contacts: Delete Flagged Contacts
- B. Contacts: Delete Flagged Contact IDs
- C. Contacts: Flag Contact IDs for Deletion
- D. Contacts: Flag Contacts for Deletion
Answer: B,C
NEW QUESTION 48
Every Monday, you send recommendations by email to the consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Dynamic
- B. Live
- C. Triggered-based
- D. Static
Answer: A
NEW QUESTION 49
What can you do with the Export Software Collection App?
- A. Upload from Quality system
- B. Export campaign history
- C. Check items for inconsistencies and dependencies
- D. Create a change project
Answer: C
NEW QUESTION 50
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? (3)
- A. Assign communication system to the communication scenario
- B. Assign communication users to the communication system
- C. Create a communication system
- D. Create a communication arrangement
- E. Activate the scenario to enable communication
Answer: B,D,E
NEW QUESTION 51
You receive Accounts and Contacts originating in SAP ERP into your SAP Marketing Cloud application.
What is the required configuration to distinguish these entities in SAP Marketing Cloud?
- A. Define a team member Role for Accounts and Contacts
- B. Define one ID origin for Accounts and Contacts from SAP ERP
- C. Define a function for Accounts and Contacts
- D. Define different ID origins for Accounts and Contacts from SAP ERP
Answer: D
NEW QUESTION 52
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