IBM M2020-248 real exam prep : IBM Cognos Midmarket Foundational Sales Mastery Test v1

  • Exam Code: M2020-248
  • Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
  • Updated: Jul 21, 2026
  • Q&As: 45 Questions and Answers

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IBM M2020-248 Exam Syllabus Topics:

SectionObjectives
IBM Software Group (SWG) Sales Mastery Skills- Solution selling methodology
  • 1. Identifying customer pain points
    • 2. Mapping solutions to business needs
      - Sales process alignment
      • 1. Opportunity qualification basics
        • 2. Pipeline progression concepts
          IBM Cognos Midmarket Sales Fundamentals- Cognos product positioning for midmarket
          • 1. Target customer segments and use cases
            • 2. Core IBM Cognos capabilities overview
              - Sales positioning and value messaging
              • 1. Competitive differentiation basics
                • 2. Business value articulation

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