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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Optimization | - Optimization techniques
|
| Keyword and Audience Targeting | - Audience targeting
|
| Search Campaign Fundamentals | - How Google Search Ads work
|
| Bidding and Budget Management | - Bidding strategies
|
| Ad Creation and Assets | - Ad extensions (assets)
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?
A) Session cookies
B) Persistent cookies
C) DART cookies
D) Third party cookies
2. A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?
A) Google's Website Optimizer is a tool that will automatically optimize web pages.
B) Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
C) Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
D) Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.
3. You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?
A) There is a problem here - video ads don't use the CPM method, only the CPC method.
B) There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
C) There's no problem here - this is a great plan to share product information and keep prices low.
D) There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
4. You are managing the Google AdWords account for your company. Your manager, John, has asked you to email him a report with several statistics and performance updates about the Google AdWords account. What's the best approach for completing this assignment?
A) Create a report through Google AdWords' Notification Center, download the report, and then email it to John.
B) Create a report through Google AdWords' Report Center, download the report, and then email it to John.
C) Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
D) Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis.
5. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?
A) Geographic Performance Report
B) URL Performance Report
C) Reach and Frequency Report
D) Placement Performance Report
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: D |
