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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
B) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
C) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
D) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

2. Marty has hired you to create conversion tracking for his website. Marty's website allows people to sign up for a free newsletter, download a tryout version of their software, and purchase the software. Marty would like to use conversion tracking for all of these events. Is this possible?

A) Yes, you can generate a conversion tracking code snippet for each of these actions.
B) No, it is not possible to track conversion on multiple events.
C) Yes, you can track these events by using the Google Analytics'_trackPageview function.
D) No, you are limited to track conversions for newsletter signups or sales.

3. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A) Ineligible
B) Eligible
C) Paused/Deleted
D) Disapproved

4. When you configure a new action for Google AdWords conversion tracking, there is a customized field called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose for conversion tracking?

A) Download
B) Signup
C) Purchase/Sale
D) View of a key page

5. All of the following are the best practices for using Website Optimizer except for which one?

A) Test pages
B) Conversion pages
C) Website layout
D) Test content

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