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Google Display Exam Practice Test Sample Questions:

1. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Check the ad creative and the landing page to make sure they are well matched.
B) Evaluate performance of campaign regularly.
C) Verify that your conversion code is set up correctly.
D) Increase bidding for successful sites.

2. Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?

A) My Change History tool
B) Conversion optimizer
C) Keyword tools
D) Display ad builder

3. You are using YouTube Insights to review how well your videos have been performing. One of the metrics you are reviewing is called "below the line" for your video. What does the below the line metric tell you about your video?

A) Below the line indicates that users liked this portion of the video more than the rest of the video on average.
B) Below the line indicates that users did not like this portion of the video as much as the rest of the video on average.
C) Below the line lets you see data for either an individual video or aggregated data for all the videos uploaded by a particular user.
D) Below the line lets you see what mouse activity a user is doing while your video is playing (such as scrolling or navigating to other videos).

4. Allen is managing ads for his company and he'd like to include the ads in the Google Content
Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

A) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
B) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
C) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
D) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.

5. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

A) The higher a keyword's Quality Score, the lower the price you pay for each.
B) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
C) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
D) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.

Solutions: